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Novellix. A swedish publisher focusing only on novels.

Novellix. A swedish publisher focusing only on novels.

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Somebody app by Miranda July.

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Canalside View by Head of Planning at Wieden+Kennedy Amsterdam Martin Weigel.

Canalside View by Head of Planning at Wieden+Kennedy Amsterdam Martin Weigel.

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Mike Skinner has directed Spirit of 69 for Doc Martens.

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PSFK SKILLS OF THE ROCKSTAR PLANNER

PSFK SKILLS OF THE ROCKSTAR PLANNER

1. CONNECT

2. EXCITE

3. CURATE

4. FIND

5. DO

INTUITIVE PROBLEM SOLVING = CONNECT

- Transforms things into something interesting.

- (1) Laying out the problem to (2) solving the problem.

- Connecting two completely different dots. (1) One thing from here with (2) One thing over there.

- It’s okay if it’s messy.

- It’s okay if it’s wrong.

- Find the core idea of the brand.

COMMUNICATING IDEAS = EXCITE

- Express the same thing in various ways.

- Simplify something complex.

- Get people excited about ideas.

- Give ideas away.

- Problem, answer, insight, method

INSATIABLE CURIOSITY = CURATE

- Be interested in everything.

- Curiosity about people.

- Function as a curator of stuff.

- Passion for: (1) culture, (2) technology and (3) communication.

- Ability to come up with ideas.

- Understand what is going to happen.

HUMAN CONDITION = FIND

- Inhabit their mental space.

- Be the “bullshit detector”.

- Find out what people “actually do” - not what they - “say they do”.

ROLLING UP YOUR SLEEVES = DO

- Do not just “philosophise” - “do stuff”.

- Bring ideas to life - e.g. film stuff, find stuff, do stuff.

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Weekend views: Skills of the Rockstar Planner by PSFK.

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We Pop Up. The Story of the Pop Up Agency.

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Two great links for ad updates:

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Old Spice “Soccer” by Wieden + Kennedy. Simply great. Again.

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JIBO - “the family robot” - got the looks of Wall-E:s best friend and is  resembling an updated Furbee set in Spike Jonze’s Her.

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